So I’ve been thinking about how to strategically roll out a blog series over the coming weeks. One that will hopefully add value to other’s lives. The thing that kept coming up and where I feel my expertise lies is talking about rolling out a social media strategy…a simple phased approach. This has never been blogged about, and is a completely new subject matter! No really, I swear! I’ve read a lot of pieces around this topic, some good, some bad, but most are too high level for people new to this space. If my dad read one of these, his head would probably explode.

Over the next couple weeks, I’m going to cover “A Meathead’s Guide to a Social Media Strategy.” This will primarily be targeted to small to medium size businesses that don’t have the resources available for a full blown Social Media campaign. I absolutely love talking about implementing campaigns for organizations with deep pockets, but we’ll save the good stuff for later! The idea is to roll out a phased approach and discuss each piece or tool in greater detail. Not only creating new networks for your business, but leveraging the ones you already have. It’s all about being smack-dab in the middle of these networks!!

The goal is to hopefully ensure that people understand not only the “How,” but also the “Why.” And there’s a HUGE difference there! The Web is full of fun/awesome/cool/cute little Web 2.0 tools, but it’s in the way that you use them that makes them so powerful and effective. My buddy Brad Dohack and his colleague Ray Higdon recently developed an online tutorial, which will most likely supplement my initial blog series, called “33 Days to Online Domination” (www.33daystosuccess.com). If that title doesn’t get your heart pumping, I don’t know what will.  They’ve used a similar concept.

The topics to be covered will be:  How to Utilize Twitter, LinkedIn, Facebook, Google Groups, and other Social Networking sites(not necessarily MySpace.com, but more along the lines of things like t2t.com).

Wes Harper is in Business Development at Neighborhood America (www.neighborhoodamerica.com) and blogs at www.thesocialworld.com.